Will AI take your job, or redefine it? Paul explores how marketers can thrive in an AI-driven world by blending personal experience, industry wisdom, timeless principles and new technology.

Companies with strong data strategies see 5 to 6 times higher profitability than those without. In this blog, Paul explains how to apply his ‘6 C’s’ framework to turn data into a genuine advantage.

75% of venture capital backed start ups fail. Most of them will invest almost exclusively in performance marketing. In this post, Paul shares why startups should allocate a minimum of 10% of their marketing budget to pure brand building.

Why do companies dress sales pitches up as ‘account reviews? Paul shares his painful Optus experience and how much more effective it could have been for both parties.

Is the marketing brief dead? Paul explores its journey, what might be influencing its role in modern business and how it can be returned to its rightful place as marketing’s foundational document.

What exactly does it mean to ‘poke the bear’? And why do some executives still fear it in a world of constant communication? Paul explains why you need to be brave and chart a course of ongoing prescribed customer communication.

What are in depth customer interviews, and why are they so powerful? Paul explains how a simple conversation can lead to multiple business benefits.

Paul reverse engineers the consumer insights behind three award winning marketing campaigns.