Fractional Benefits

Fractional experts bring a wide range of skills and experiences, providing access to top-tier talent you can embed in your business that may be challenging to hire full-time. In fact, 56% of companies that utilise fractional executives do so to benefit from new skills (per a Censuswide survey of 502 leaders and 1009 professionals in the U.S)

A Fractional CMO serves as a valuable coach and mentor, guiding the internal marketing team to enhance their skills and maturity through hands-on collaboration and strategic guidance.

Fractional go-to-market models allow companies to access specialized expertise without the expense of hiring full-time employees, reducing overhead costs.

Businesses can easily adjust their fractional go-to-market resources as needed, adapting quickly to market changes or project demands without long-term commitments.

Immediate access to expertise without the need for lengthy recruitment and training, perfect for short-term projects or specialized tasks.

63% of companies bring fractional executives on to support full-time employees, while 74% of staff say they felt supported by the freelancers their companies brought in (per Censuswide survey of 502 leaders and 1009 professionals in the U.S).

Project-based engagements allow companies to define a specific budget and desired outcome for a particular initiative and bring in experts with skills tailored to the unique requirements of the project.

Less defined and more flexible than a project brief, a retainer enables companies to have go-to-market expertise available 'on call' as needed.

Fractional experts can leverage their experience and expertise to help businesses go to market more swiftly, freeing up internal resources for other priorities.

Sometimes a fresh pair of eyes can make all the difference if your strategy isn’t performing as expected. Fractional experts bring an external perspective, offering objective insights and fresh ideas to enhance go-to-market and team structure strategies.

Outsourcing to fractional experts allows companies to reduce risk by leveraging specialized knowledge and experience while concentrating on their core operations.