Paul & Co

We offer executive level expertise on a part-time or fractional basis to help companies eliminate lumpy revenue and generate sustained growth.

Our Story

Paul & Co was founded in 2012 by Paul Argus, a multi award winning executive who lifted Commonwealth Bank to officially become the most effective financial services advertiser in the world, helped double the revenue at global SaaS property data giant CoreLogic and was a founding employee of B2B data commercialisation brand ‘smrtr’. His career spans a breadth of functions including strategy, product, marketing, sales and customer success. With a Degree in Applied Statistics and early experience as a Market Researcher, he centres everything on the voice of the customer.

Operating at C Suite level and presenting to Boards helped him understand the desire for long term transformation and step change exists, but discussion often defaults back to quarterly (or monthly) targets. Our data driven customer strategy aims to provide external capability and capacity to solve that problem and accelerate revenue growth for our clients.

Awards

  • Best Use of Mobile - Silver Lion (Cannes International Festival of Creativity)

  • Most Effective Financial Services Brand (Global Effies)

  • Transformational Digital Business Platform - Gold (Australian Effie Awards)

  • Financial Services Marketing Effectiveness - Gold (Australian Effie Awards)

  • Financial Services Marketing Effectiveness - Silver (Australian Effie Awards)

  • Financial Services Marketing Effectiveness - Bronze (Australian Effie Awards) x 2

  • Best Use of Small Budget - Bronze (Australian Effie Awards)

  • Best Use of Mobile (Global Festival of Media Awards)

  • Best Use of Emerging Technology (Festival of Media Asia Awards)

  • Best Use of the Digital Landscape (Festival of Media Asia Awards)

  • Best in Class Financial Services Website (Global Interactive Media Awards)

  • Financial Services Marketing Effectiveness - Gold (Global W3 Awards)

  • Use of Mobile Applications in Financial Services - Silver (Global W3 Awards)

  • NEW Category - Bronze (London International Advertising Awards)

  • Best Digital/Interactive Banking campaign - Gold (International Midas Awards)

  • Best Digital/Interactive Real Estate campaign - Gold (International Midas Awards)

  • Best use of Mobile - Gold (International Midas Awards)

  • Campaign Microsite - Bronze (John Caples International Award)

  • Grand Prix - Best in Show (AIMIA Awards)

  • Best Financial Service Marketing (AIMIA Awards) x 2

  • Best Mobile Marketing (AIMIA Awards)

  • Best in Class - Financial Services (Australian Interactive Media Awards)

  • Best Media Innovation (Media Federation Association Awards)

  • Best Demonstration of Results (Media Federation Association Awards)

  • Best Finance/Insurance/Gov/Corp campaign (Media Federation Association Awards)

  • Best Direct Response/Lead Generation (Interactive Advertising Bureau Awards)

  • Best Brand Destination Site (Interactive Advertising Bureau Awards)

  • Best Rich Media/Digital Video (Interactive Advertising Bureau Awards)

  • Financial Services Effectiveness - Gold (ADMA Awards)

  • Best Website Creative Craft (ADMA Awards)

  • Lending & Credit Effectiveness - Silver (ADMA Awards)

  • Mobile Creative - Silver (ADMA Awards)

  • Digital Apps & New Development Creative - Silver (ADMA Awards)

  • Savings, Insurance & Investments Effectiveness - Bronze (ADMA Awards)

  • Website Creative - Bronze (ADMA Awards)

  • Best Brand Building Initiative - Asia Pacific/Middle East (Asian Banker Awards)

  • Award for Innovation (Cannex Innovation Excellence Awards) x 2

  • Best Innovator (Australian Lending Awards) x 2

  • Most Innovative Website - Gold (Money Magazine Best of the Best Awards)

  • ABA100 Winner for Mobile Innovation (Australian Business Awards)

  • Advertising & Media Research Effectiveness - Platinum (NZMRA Effectiveness Awards)

  • Consumer Services Research Effectiveness Platinum (NZMRA Effectiveness Awards)

  • Research Innovation - Platinum (NZMRA Effectiveness Awards)

  • Best Research Innovation (TNS Asia Pacific Awards)

Testimonials

  • “Paul stood out at Commonwealth Bank through his significant talent as a marketer and innovator. He challenged the status quo and encouraged others to stretch beyond the convention. Paul is a passionate professional and an excellent leader who's not afraid to express his opinion. I believe his approach led to a stronger, better Commonwealth Bank.”

    — Mark Buckman (Chairman OzTAM; Independent Company Director; 3x CMO of the Year; Past CMO, CBA and Telstra)

  • “Paul is an extremely talented marketer who really understands the customer, and their motivations and can leverage different sources of data to help deliver what matters. I have seen him successfully develop and drive numerous data-led marketing campaigns.”

    — Jason Chan (CEO Bankwest)

  • “Paul is one of the most brilliant marketers I've had the pleasure of working with. His direct, no-nonsense, business value-based approach along with his get $hit done attitude has delivered significant value to our business. I sincerely hope I have the opportunity to work with Paul again should our professional careers cross.”

    — Chris Barry (Executive, Quantium, CoreLogic)

In the media

  • Connecting Segments Through Targeting

    In a guest spot on B&T, Paul explains why ‘STP marketing’ is still so popular and how marketers can connect with profitable segments using data.

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  • The data behind brand affinity

    Brand affinity is the emotional connection a customer feels for a brand. In a guest spot on B&T, Paul explains how data can be used by marketers to build this.

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  • Targeting & Re-Targeting

    In a guest spot on B&T, Paul sheds some light on the role of different data points in targeting and retargeting and how they can be used to find new customers.

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