Paul explains how companies can get off the monthly target treadmill and build long term capability

It’s easy to say a company needs to be less tactical, but harder to implement a strategic shift. Why does this happen and why is it important it changes?

Paul explains why sales and marketing need to strictly adhere to your ideal customer profile

Paul shares the outcomes of a customer led approach and how it compares to a focus on fresh marketing qualified leads.

Companies make most of their money from long term existing customers, so why the infatuation with short term acquisition campaigns?

Paul explains how a lifetime value approach can drive better outcomes for your business

Follow the money! Paul explains why he feels a customer-driven strategy is the most effective